Lewis Alexander Limited announced earlier today that the new 2008/9 advertising contract has been awarded to not normal Media, also known as Not Normal Limited of Manchester.
The 2008 campaigns will commence online and offline in March 2008 and run continuously until Jan 31st 2009.
The main focus of the campaigns will be on increasing the existing response from the DRTV success enjoyed since 2005. The main reason why Lewis Alexander are so successful in such high cost advertising mediums is due to vast experience of the current board of directors.
Managing Director, Richard Johnson said, " We are delighted with the news and selection of the not normal agency. We have been advised to acquire the agency to allow greater control of spend for Lewis Alexander, the agency does not have a vast client base so this approach seemed sensible considering the time they had scheduled the Lewis Alexander Account. We were mainly impressed by their quality not quantity approach. This will be a very exciting time for both companies and new clients should benefit from an ease of finding our services when most at need".
The cost per client acquisition for Lewis Alexander has ridiculed that of its IVA competition stated in the national press and the Debt Management arm of the business operates in perfect synergy with the loan brokerage and IVA department.
The advertising contract won by not normal media is said to be worth in the region of 1/4 Million GBP spend over the next 12 month period. Both companies have worked together briefly on new products for Lewis Alexander and see a mutually beneficial relationship ahead. The fee paid for not normal ltd remains undisclosed.
For further information on Lewis Alexander visit http://www.lewisalexander.com/
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